Digital Course

1. Introduction to Affiliate Marketing

• Overview of affiliate marketing and its major players
• Best affiliate sites for monetization
• Integrating affiliate strategies into your marketing mix
• Setting up accounts on affiliate marketing networks

2. Getting Started

• Finding a niche and selecting the right networks
• Adding paid sponsorship, Google AdSense and links
• Determining costs and creating a business plan
• Obtaining and placing tracking code

3. Know Your Audience

• Creating compelling content and effective landing pages
• Incorporating video, blogs, email and social media
• Applying and getting approved for affiliate programs
• Selling executives on affiliate marketing as a viable income source
• Understanding the role of search engine optimization(SEO) in affiliate marketing

4. Maximizing Effects From Your Efforts

• Measuring the effectiveness of your affiliate campaigns
• Driving traffic through natural and paid search
• Negotiating a better deal and higher commissions
• Leveraging your affiliate channel in other areas of your business
• Top tools for optimizing your site

5. Connections and Communications

• Effective ways to engage your audience
• Generating revenue through a membership site or list building
• Blending online and offline campaigns
• Monitoring your site and promoting your efforts

6. Legal and Ethical Considerations

• Legal best practices and ethical considerations
• Trademark bidding and affiliate terms of service
• Collecting data and protecting customers’ privacy
• Assessing potential risks and challenges

7. What is Pros Know

• How super-affiliates choose programs to promote
• Building trust, influence and engagement with customers
• Methods to make the networks work harder for you
• Maximizing profits and multiple income streams
• Making a business case for affiliate marketing

8. Case Studies

• Successful affiliate marketing campaigns
• Affiliate marketing through email marketing
• Online publisher perspective
• Capitalizing on coupons and deals

• Course Duration : 20 hrs
• Course Fees : Rs. 12,000/-
• Available Batches : Weekend

EVALUATION & CERTIFICATION

Course Evaluation Plan for 100 Credits.

• Class Room Participation / Team Work / Presentation - 20 Credits.
• Tests & Assignments - 40 Credits.
• Online Project Execution - 40 Credits.

Criteria of performance for IDM Certification

• If >80% of Credits - Certification with Distinction Grades.
• If 60% - 80% of Credits - Certification with Passing Grades.
• If <60% of Credits - Participation Certification.

* The grading of the credits will be completely at the discretion of the faculty.

For program fees and other required details please contact us or send us an enquiry below.

• Basic Knowledge of IT & Digital Marketing