Digital Course

650+ video-based courses and short courses to help you develop creative and technical skills.

Inbound Marketing

This session goes over Inbound Marketing identifying the strategic trends and demonstrating best practice with case studies.


Out Comes :

Some Facts and figures about inbound marketing

  • Inbound marketing costs are 61% lower per lead
  • Last year 54% of companies doing inbound marketing increased their budget
  • 57% of companies acquired a customer through their blog
  • 62% of companies acquired a customer through LinkedIn
  • 56% of web sites that blogged once a month acquired a customer
  • 70% of web sites that blogged 2 to 3 times a week acquired a customer
  • 92% of web sites that blogged multiple times a day acquired a customer
  • 65% of B2B web sites acquired a customer through LinkedIn
  • 77% of B2C web sites acquired a customer through Facebook

Benefits of Inbound Marketing Training Course

  • Identify your web site goals and develop a cost effective plan to meet or exceed them.
  • Increase web site traffic and leads by using content and social media marketing best practices.
  • Attracting buyers and nurturing them with relevant content and converting them to sales leads.
  • Guide you to publish the right content at the right time on the right channel to get the relevant leads.
1. What is INBOUND MARKETING?
  • Overview.
  • Platforms used in Inbound Marketing
2. Attracting potential customers through conversion funnel
  • Various ways to build reach through Digital Marketing
  • What are engagement magnets?
  • What are the right set of engagement magnets for your business?
  • Measuring effectiveness of each engagement magnets
3. Marketing and Advertising Support:Content Marketing
  • Developing content marketing strategy
  • Creating and curating relevant and valuable content
  • Driving traffic through content
  • Option 1: 40 hours of study & practice (Full Time)
  • Option 2: 40 hours of study & practice (Part Time)
  • Option 3: 40 hours of study & practice (Weekend)
  • Basic Knowledge of IT & Digital Marketing